Develop a Consistent Voice
Copywriting Brand Guide and Template
This worksheet develops a branding guide for the words you use to write about your business. Just like visual branding guides that show your consistent color scheme, logo, and fonts, this internal document can be used by any person within your business or organization who contributes to writing content.
How do you want your brand to sound? Whimsical? Irreverent? Academic? Authoritative?
Consider the questions in the worksheet to determine the personality of your brand voice. Then, provide a copy to everyone writing your content to create a unified, consistent, authentic voice in your marketing and communications materials.
Format: Downloadable PDF
**Note: This product is one of five copywriting tools included in the Everything You Need to Write About Your Business Workbook.**